Veronica Cruz is a Miami-based originally from Nicaragua. As a child, she was creative and lively, enjoying dancing, drawing, and playing with friends under the caring watch of her grandmother who introduced her to her own spirituality. Early on, Veronica experienced a curiosity in the human mind, human potential, design and businesses in General.

Veronica pursued a career in Interior Design, graduating from the Miami University of Art and Design. She worked for a decade in the industry, but ultimately felt unfulfilled in the corporate world. Later on, she created an opportunity for herself working as a consultant for Developers and Architects.

Her turning point came after enduring a burn-out in her profession and romatic relationships leading to anxiety attacks and a realization during the pandemic that she needed a change. She quit her corporate job following a significant epiphany aided by plant medicine therapy and personal growth workshops.